Masters in Marketing Degrees recently published an infographic illustrating the fertile economical landscape of YouTube influencers and the marketing strong arm behind the videos. Today an entire industry is building up around viral videos; just recently, creative advertising agency Ayzenberg Group released their approach to reaching the right audience via celebrity influencers and that trend is only gaining momentum.
Not only does YouTube connect video creators to Google AdSense for advertising revenue, the social video company has also built production studios in Los Angeles, Tokyo, and London to help the medium thrive.
There are even awards shows like the Social Star Awards to honor the best the industry has to offer.
Browse the below infographic to see the latest statistics on how the web video industry has grown in the last few years.
Image source: Social Times