by Jessica Klein

Pixability has released its 2015 “Beauty on YouTube“ report, which shows just how vast this genre is on the world’s biggest video site — 45.3 billion views and 123 million subscribers strong. Meanwhile, ad spend on online video in the US is growing, according to eMarketer, and is set to reach $7.77 billion by the end of this year.

Just how much of the advertising dollar pie might beauty videos make up (don’t ignore the pun) Fixability’s report offered some insight into the YouTube category’s influx of money and who might be driving it, showing ultimately that brands are getting more involved in the content — and for some good reasons.

Beauty on YouTube 2015


How many beauty brands are getting exposure on YouTube?

According to Pixability, 215 beauty brands showed up in makeup, hair care, skincare, nail art, and other similar content on YouTube in April 2015. The content that they’re in has received more than 586,812,159 likes and has been tweeted out well over 23 million times.

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This article was originally posted on VideoInk and is reposted on [a]listdaily via a partnership with the news publication, which is the online video industry’s go-to source for breaking news, features, and industry analysis. Follow VideoInk on Twitter @VideoInkNews, or subscribe via for the latest news and stories, delivered right to your inbox.