Twitter on Thursday introduced an enhancement that allows advertisers to target Promoted Tweets to specific users according to location, devices and platforms. While that type of segmenting has already been available, the difference now is that a brand doesn’t have to first send a tweet to all followers.

“Now global brands that have different launch dates for several countries can send tailored messages at different times, customized for the users in each country,” stated a Twitter blog post. “Mobile app providers who only want to reach customers on one device can do so without also sending the message to desktop users.”

Find out the full story on Targeted tweets here.