They related a story about a branded deal they were working on that the company had decided was not a fit for them after all. Jack and Jack, still liking the content they had created for the branded deal decided to go ahead and post it anyway, knowing it was something their audience would enjoy. When posting it, they just eschewed mentioning anything about the brand. Right away, it got 300,000 views.
We caught the creative duo outside after their panel at [a]list summit: Mobile Marketing to talk more about their advice for upcoming creators and about marketers’ attitudes toward influencer marketing.