In what is essentially reporting on a rumor about a rumor, Business Insider says word on the street is that the rumor about a possible Time-Warner takeover of Take-Two was spread by investors including Carl Icahn. Business Insider cites a source who said the rumor can be traced back to a group of large investors including Icahn, who alone holds an eleven percent stake in Take-Two. The Time-Warner speculation had put a $14.50 per share buyout price on the company, which is currently trading under $10. Take-Two had turned down a takeover bid from EA of more than $26 per share in 2008. Business Insider labels that move as catastrophic, but says the company is still an attractive target but stuck without a suitable buyer in the game industry. The outlet says more likely suitors could be media companies such as Time-Warner or News Corp. who might be looking to break into games.
Icahn Started Take-Two Rumor, Says News Outlet
Recommended For You
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…