How do you track the ROI of social media, content and influencer marketing? Ayzenberg Group recently provided guidance on this frequently asked question by making their proprietary index of earned media values available to the industry. The result is the Ayzenberg Earned Media Value Index Report. The primary authors of this research will be on hand to discuss the Index during a session at [a]list summit on April 20 at Seattle’s W Hotel.
During this session hosted by Robin Boytos, director of analytics, and Vincent Juarez, principal at ION, the Influencer Orchestration Network, the speakers will discuss their methodology for researching and maintaining the Index, discuss its use for reporting, and lead a Q&A session with the audience.
“We report earned media value on these actions for clients like Microsoft, Amazon, Marriott and Mattel regularly, so we need accurate numbers,” Boytos said in a press release. “We could see a need in the marketplace for the kind of baseline values we already maintained through our internal experience and research, collaboration with key social networks and third-party reporting. To help set industry standards, we decided to make our Index available to the public.”
Boytos added, “I’m very much looking forward to showing off our newly released Ayzenberg Earned Media Value Index! It will be great to get feedback from those attending the [a]list summit on how the industry is already making use of this effective way to track the ROI of social, content and influencer marketing efforts.”