From Joystiq:

While the company has confirmed that the camera-enabled carefest will arrive in North America this year, it has yet to establish a price for that region. EyePet will launch for 49.99 (roughly $70), camera included, in Europe this holiday.

There are reports that the game will also retail without the camera for about 30 percent less, and although no U.S. price has been announced, we d assume something in the $30-40 range sounds about right.

If you re unfamiliar with EyePet, the game is Sony’s first real foray into the augmented reality realm they lightly touched on with Eye of Judgement (also made available with the PlayStation Eye camera).  Here is the latest trailer from today’s Gamescom.