Gamestop recently unveiled a new casual games section, kicking off the new push with over thirty games marked down by 50 percent off their regular price.
Casual games have been increasing in popularity and profitability over the past few years, and this explosive growth, coupled with stagnation in video game sales, paved the way for Gamestop’s expansion.
“As the leading video game and entertainment software retailer, we continuously look for ways to bring our passion for gaming to the customer visiting us online,” said Tony Bartel, executive vice president of merchandising and marketing.
The Gamestop destination also features an editorial blog named The Casual Lounge, and trials of several hundred games. After seeing Nintendo s and Sonys depressing numbers from earlier this week, we don t blame em.
