Here are some of the top personnel moves in marketing over the last week.

Glu Mobile Appoints New CEO

Nick Earl, previously Glu Mobile’s president of global studios, has been promoted to CEO of the mobile gaming company. He replaces Niccolo de Masi, who will transition to executive chairman and will focus on “enhancing the company’s long-term growth plan, including strategic acquisition planning and maximizing celebrity relationships,” according to a statement. Some of Earl’s previous positions include being president of worldwide studios at Kabam and being senior vice president of EA Mobile.

Anheuser-Busch Names US Marketing VP

Anheuser-Busch InBev has promoted Marcel Marcondes to lead its US marketing team to grow its biggest and most important brand: Bud Light. Marcondes was previously the brewer’s global VP for marketing brands and growth development platforms. As the new VP, Marcondes will oversee the US market.

Rovio Loses One; Picks Up Two

Patrick Liu is stepping down as general manager at Rovio Stockholm to take up the position of senior product owner at Spotify. Reginaldo Valadares, former head of production, has been promoted to replace Liu.

Additionally, the Angry Birds developer announced two new senior appointments. Antti Viitanen will join as senior vice president of studios in 2017, and comes from Sulake, where he was responsible for product development and management. He will help guide global studio strategy, and the company’s studio heads will report to him. Jarkko Rajamäki also joins Rovio as vice president of ads—a position he previously held at Rovio from 2010 to 2013.

CastAR Brings In Eat Sleep Play

Augmented reality company, castAR continues to grow as it approaches its official launch in 2017. It has hired mobile game and console developer, Eat Sleep Play to join its Salt Lake City studio. Eat Sleep Play has a 20-year history of development experience, having worked on games such as Twisted Metal, Warhawk and more. The team joins Avalanche, which most recently worked on the Disney Infinity franchise.

Unity Gets Head Of AR And VR

Unity, recently announced that Tony Parisi, one of the first pioneers of virtual reality, is joining the game development technology company as its head of AR and VR strategy. The announcement was made on stage at the Unite 2016 conference, where Parisi discussed the company’s strategy and promising that Unity would enable studios to “make and sell products, interpret complex data and make compelling presentations.”

Parisi co-founded the Virtual Reality Modelling Language (VRML) and has authored multiple technological development books, including VR. His most recent role was as vice president of platform products at WEVR

App Annie Hires Chief Product Officer

Aaron Mahimainathan has been appointed to the role of chief product officer at the mobile analytics firm. He has over 20 years of experience in product management and product marketing, having served in executive roles at Telerik Inc, SAP, Siebel Systems and Oracle. In his role at App Annie, Mahimainathan will be responsible for expanding its mobile app intelligence products.

Bryan Cave Appoints Director Of Marketing

Law firm Bryan Cave has appointed Keith Hardie to the newly created role of director of marketing for Europe. Hardie brings 20 years of marketing communications experience, and was previously head of marketing and communications as well as baseline as commercial director at the international law firm, Bird & Bird.

IAB Hires Buchheim For Multiple Roles

The Interactive Advertising Bureau has hired Dennis Buchheim, who will hold two titles: SVP of data and ad effectiveness and GM of IAB Data Center of Excellence. Buchheim’s responsibilities include developing business cases and executive programs that promote effective advertising. Additionally, he will oversee the education of 3MS (Making Measurement Make Sense), a cross-industry initiative that’s focused on improving measurement, planning and transactions of digital media. Buchheim was most recently Yahoo’s VP of product management for advertising platforms.

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