“Influencers in general and mostly streamers have been integral to the company’s growth,” said Michael Petralia, Loot Crate‘s Product Marketing Manager. “We utilize them to get product out there.”

The subscription box that caters to gamers and those who lean geek has been working alongside influencers to showcase what kinds of surprises lie in their monthly mystery boxes. Loot Crate sees this relationship as a great symbiotic relationship between brand and streamer.

“Not only are they going to get something awesome in the mail, but they’re going to be supporting that streamer as well,” he said. “We are the supporting the culture and they are the ones build the culture, so it’s feeding back and forth.”