Madden NFL 10 comes out in a matter of weeks and EA is making a significant push to get the game in as many hands as possible.

The video game publisher is trying something new with Sports Illustrated and is offering a console version of the game with any new subscription to the magazine.  The package retails for $49, so for those gamers looking to purchase the $60 game, this may be right up their alley.

This is an obvious but innovative way to communicate directly to the football fan and sports gamer in a way we haven t seen before.  The deal looks to be mutually beneficial to both parties, and we wonder if this is the first of many sports tie-ins to come between the two companies.

[Time via Joystiq]