From mass media to home improvement, here are some of the biggest marketing job moves from the past week.
Vox Media has appointed Lindsay Nelson as its first CMO and Armando Turco joins as the first general manager of Vox Creative, leading the company’s branded content division. Nelson will drive relevance, authority, and aggressive business growth for Vox Media and its growing portfolio of brands and businesses.
Toys “R” Us has hired Carla Hassan as executive VP and global chief marketing officer to lead its global marketing efforts. Hassan previously served as senior VP for brand management at PepsiCo and worked at the company for 13 years in various marketing roles.
Lowe’s chief marketing head, Marci Grebstein, has left the company after 14 months in the position. However, the home improvement store chain quickly named a successor, Jocelyn Wong, as chief marketing officer. Prior to joining Lowe’s, Wong served as senior VP and chief marketing officer at Family Dollar.
Ford has hired former Apple executive, Musa Tariq as its vice president and chief brand officer. He starts on January 30, and will work to further build and differentiate the Ford brand.
Rosewood Hotels & Resorts announced the appointment of SiuYin Ko to the role of corporate director of sales. In this role, she will provide leadership and strategic direction for Rosewood’s North American Regional Sales organization. Additionally, Ko has been tasked with establishing a new regional office in San Francisco
Health technology software company, OptimizeRx promoted Ed Berger to the new position of SVP of marketing. In this role, Berger will be responsible for leading the company’s marketing communications strategy.
Adtech company, Mixpo has promoted Adam Noble to Vice President of Marketing and Erin Martin to vice president of customer experience and operations. Noble will oversee all brand and product marketing functions from the company’s Boston office. Martin, who was previously Mixpo’s director of marketing, is charged with enhancing customer experience and building the team, process, and operations structure to further Mixpo’s promise of best-in-class service.
Frozen food company, Birds Eye UK, has appointed Steve Challouma as its new marketing director.
Former Turner Sports VP of marketing, Jeff Mirman, has been named as chief digital officer at McCourt Global. In this role, Mirman will initially focus on the development of enhanced digital strategies for the sports and media assets in the McCourt Global portfolio.
Facebook hired Hugo Barra to head its virtual reality division three days after Barra announced that he was stepping down as Xiaomi’s global vice president.
Jagex Games Studio, developer and publisher of the MMORPG, RuneScape, has named Phil Mansell as both its COO and acting CEO. Mansell previously served as vice president of studios at Jagex and takes the role following the departure of outgoing CEO, Rod Cousens.
Florian Hunziker, former Harmonix COO and EA business director, has been named PlayStation America‘s new VP of third party relations and developer technology group. I Hunziker said that the company will continue to mix big publisher deals with support for small indie studios in an interview with Gamesbeat.
Grand Theft Auto veteran, Leslie Benzies confirmed rumors that he was starting his own game studio. The company doesn’t have an official name yet, but it will include former Grand Theft Auto leaders, Colin Entwistle and Matthew Smith. Based out of Los Angeles and Edinburgh, Scotland, the company is working on a next-generation open-world game called Everywhere.
Mobile gaming giant, King Digital acquired data analytics firm Omniata for an undisclosed price. King is known for using internal analytics and marketing to promote games such as the wildly successful Candy Crush Saga.
Italian publisher, Digital Bros has acquired the Assetto Corsa racing game developer, Kunos Simulazioni, in a cash and stock deal totaling €2.75 million ($3.45 million).
Warner Bros. has officially re-opened Avalanche Software after acquiring the company from Disney. Avalanche is best known for developing the toys-to-life game, Disney Infinity.
Crowdfunding platform, Indiegogo has appointed Nate Murray as its head of gaming. Murray has extensive experience raising funds for tabletop games, which he will use to help get video games started.
Media company Rooster Teeth, makers of Red vs. Blue, has launched its own indie game publishing division. The company has experience publishing its own game, RWBY: Grimm Eclipse, and is now it is now signing on more titles from independent developers. Its first game will Battlesloths 2025: The Great Pizza War from Invisible Collective.
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