The New York Times takes an in-depth look at Harmonix and the upcoming The Beatles Rock Band as the marketing for the upcoming music game hits a fever pitch.

Among some of the points in the nine-page NYT.com article is that Sgt. Pepper’s Lonely Hearts Club Band and Rubber Soul will make it as downloadable full albums for the game.

The perfect storm is brewing, with the marketing hitting at just the right time with just over three weeks to go for what is arguably the biggest music game so far.  It’s also (arguably) the most important, as music games are showing massive decline in sales, signaling the fad may be over.