Don McGuire is the senior vice president and chief marketing officer at Qualcomm Technologies. Don leads the global marketing organization, supporting Qualcomm’s advancement into new and existing markets and growth areas. He’s redefining Qualcomm’s strategic approach to product marketing, leading to innovative campaigns and collaborative partnerships that are bringing cutting-edge products to market.
On the show today, Don and I talk about how Qualcomm has increased its total available market by 7X, what that means for their strategies, and how they’re managing the organization through growth. We also talk about the brand strategies they use for their B2C brand, Snapdragon, as well as the enterprise brand of Qualcomm itself.
Listen in to learn how to elevate your brand and prepare for rapid growth.
In this episode, you’ll learn:
- Why partnerships can elevate your brand
- How to develop a compelling brand narrative
- Tips for restructuring your marketing organization and leading through change
Key Highlights
- [03:00] Don’s journey to Qualcomm
- [06:30] Splitting the Qualcomm and Snapdragon brands
- [12:00] Elevating the Snapdragon brand with a Ferrari partnership
- [18:00] Developing mutually beneficial partnerships
- [22:30] Fueling explosive growth with connectivity
- [28:30] Developing a compelling brand narrative
- [34:30] Restructuring Qualcomm’s marketing organization
- [41:00] Experiences that define Don
- [43:30] Don’s advice for his younger self
- [44:30] What marketers should be learning more about
- [49:00] The biggest opportunity for marketers today
Resources Mentioned:
- Don McGuire
- Qualcomm
- Snapdragon
- Cristiano Amon, CEO at Qualcomm
- Previous CMO, Penny Baldwin, on Marketing Today
- King Arthur Baking Company CMO, Bill Tine, on Marketing Today
- StockX CMO, Deena Bahri, on Marketing Today
- ESL Gaming | Announcement with Qualcomm
- Ferrari Racing
- Netflix Formula 1: Drive to Survive
- Cutwater Spirits
- Ballast Point Brewery
- Vuori Clothing
Follow the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
- Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
- Listen in Spotify (link: http://spoti.fi/2mCUGnC)
Connect with the Guest:
- https://www.linkedin.com/in/donnymac/
- https://twitter.com/donnymac
- https://twitter.com/Qualcomm
- https://twitter.com/Snapdragon
Connect with Marketing Today and Alan Hart:
- http://twitter.com/abhart
- https://www.linkedin.com/in/alanhart
- http://twitter.com/themktgtoday
- https://www.facebook.com/themktgtoday/
- https://www.linkedin.com/company/marketing-today-with-alan-hart/
Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.
