David Temkin is the director of product management for ads privacy and user trust at Google. He leads the product management team responsible for ads privacy. His team focuses on delivering privacy-first monetization product changes driven by the changing regulatory environment. They are also responsible for transparency control for ads across Google’s ad business.
On the show today, David and I talk about his role and what privacy and the combination of privacy and trust mean. Later, David shares his thoughts on how marketers should think about advertising privacy and what we need to do to get consumers on board to understand its importance. We also discuss the removal of third-party cookies and what it means for effectively deploying ad campaigns.
Listen in to learn more.
In this episode, you’ll learn:
- What businesses should prioritize when it comes to privacy
- Why marketers can convince their organization to prioritize privacy
- Getting consumers to take privacy seriously
- [01:33] David’s journalism career
- [02:54] Understanding David’s role
- [04:34] What to prioritize with privacy
- [06:37] Consumer trust with social media
- [08:52] Convincing your business to prioritize user privacy
- [10:19] Getting consumers to take privacy seriously
- [12:45] How Google builds transparency and choice into its ad products
- [14:56] The removal of third-party cookies
- [18:20] Advice for marketers in a cookie-less world
- [20:54] An experience that defines David
- [23:42] David’s advice for his younger self
- [24:15] What marketers should be learning more about
- [25:29] The biggest threat and opportunity for marketers
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Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.