Soulmates.AI proudly announces its latest a.EMVI (Earned Media Value Index) Monthly Report to help brands, agencies and others in the marketing industry see the latest trends in earned media value.
The a.EMVI takes on one of the most elusive questions of modern-day marketing: How valuable are my efforts on social media? Our Index is the industry standard for judging the earned media value of the likes, comments and shares from on social media platforms. The Index provides actual dollar values for interactions and engagements on social media, providing baselines value for the industry to use for comparison and reporting.
While these baseline values (based on our full cross-section of research) are available for each social media network, this month we are highlighting the financial industry and using our Vertical values, which are available as a premium. These values are based on isolated, industry-specific research to offer the most precise reporting available.
The monthly report spotlights the industry’s earned media frontrunners in total Earned Media Value. This invaluable tool gives a monetary value to the monthly efforts of earned media from these brands:
- Prudential Financial leads by a far margin with $28,390.98
- Citigroup comes next with their total value being at $12,680.99
- JP Morgan follows up with $7,971.27
- State Farm Insurance comes in closely behind with its value at $7187.56
- The Travelers Companies completes the leaderboard with $4,581.22
- The total earned media value of just the leaders $60,812.22
The report also provides a breakdown of which brands are the most influential on each major social platform.
- Instagram has a for JP Morgan, which brings in $2,371.98
- Facebook creates huge value for Prudential Financial, earning $9832.03
- Twitter also shows how influential Prudential Financial is, reaching $18,547.51
- YouTube provides a small but impactful platform for State Farm Insurance which is earning $524.08
The a.EMVI Monthly Report offers just a glimpse at the utility of the a.EMVI. For more details on using the a.EMVI to help track your social media and gain the exceptional insight it brings, sign up for our monthly newsletter so you won’t miss our trend reports.
To learn more about our methodology, check out our complimentary white paper here.
If you would like to bring the power of a.EMVI to your company or platform, contact us at: info@soulmates.ai to get a list of our dashboard and API options.
About Soulmates.AI:
A part of a.network, Soulmates.AI helps companies gain a deep and actionable understanding of social speech and expression so they can build relationships between creators, companies and consumers. We are scientists, technologists and marketers who want to fix advertising and make it truly beneficial for all. Learn more at: soulmates.ai.
