DDB has already taken part in a stirring ad campaign this year with the #FirstWorldProblems campaign, teaming up with WATERisLIFE to do so. Now, it has a more motivational story with its latest video, focusing on a 4-year old Maasai boy named Nkaitole who’s completing his “Kenya Bucket List”. It’s an emotional goal that game marketers might strive to reach.
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