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With both virtual and augmented reality set to make a big splash in the market sometime over the next year, consumers are getting more and more interested in both technologies. But it can be difficult to test these units out at trade shows, since they only have so much room on the show floor at E3 and San Diego Comic-Con. This February, however, they’ll take center stage.

Per a report from GamesIndustry International, Unity Technologies has announced that it will set up its own conference devoted to both virtual and augmented reality, where companies will unite to celebrate both technologies. Titled the Vision 2016 Virtual and Augmented Reality Summit, the show will take place at the Loews Hotel in Hollywood on February 10 and 11 of next year.

There are various companies that will be at the conference alongside Unity, including Oculus (creator of the Facebook-owned Oculus Rift), Qualcomm Connected Experiences Inc., Microsoft (creators of the Hololens tech that impressed so much during its E3 showcase), Sony Computer Entertainment (makers of the Project Morpheus headset) and Valve (teaming with HTC on its Vive device). Each will have presentations on the floor, alongside other companies.

“VR and AR promise to change the way we interact with technology and entertainment,” said Unity CEO John Riccitiello. “Vision Summer will bring the best minds together to discuss how the great potential in these technologies can be realized.”

There’s already an official page for the summit here, and although details are scarce on event details, Unity does break down its importance, and also enables interested parties to sign up for future news from the event.

“Virtual and Augmented Reality are already capturing the imaginations of millions around the world,” the site explains. “If you are passionate about creating games, films, ads, art, journalism and more with these cutting-edge technologies, then join us at the Vision 2016 Virtual and Augmented Reality Summit.

“Vision VR/AR Summit is an all-new cross industry event for artists, engineers, programmers, designers, musicians, directors and producers, hardware manufacturers, and researchers. It will be a unique event focused on furthering the knowledge base of anyone developing virtual and/or augmented reality content.”

As far as what inspired Unity to host the event, it explained, “Just like you, we’re excited about the world-changing potential of VR and AR. We’ve seen first-hand the impact a global community of game developers generously sharing their hard-won tech and creative knowledge, has had on the quality of games. Since we work so closely with all the major platforms, including Oculus Rift, Sony’s Project Morpheus, and Microsoft Hololens, we believe we are in the perfect position to bring together the VR community and encourage knowledge sharing.”

Here’s hoping the show is a real success, not just a virtual one.