Being able to tie in app install prompts to advertising can be quite effective for both a company and a consumer. The company benefits from more attention to given products, while the consumer has the convenience of installing an app on the fly, without needing to do an additional search through a separate program.

According to TechCrunch, a change has come to Google’s mobile search results for Android devices, which now provides a prompt that automatically ties in any mobile apps that fit in with the search inquiry. As a result, those consumers that were looking for apps relevant to their topic will now have a more direct opportunity to download them through the mobile search results page.

This could essentially mean a spike in business for developers that were looking to spread word-of-mouth on their potential apps. Google has already taken steps to assure that these programs could be found easier, thanks to the introduction of App Indexing back in 2013. This enables the search engine index content from certain apps to link through search results pages. The latest update makes it easier to do that, as relevant content can now be found via apps, even if they aren’t already installed to Android devices.

How deep does App indexing go now Approximately 30 billion links deep, according to Google. It didn’t state just how many developers would benefit from the program, but it’s easy to see that it’s going to be big business for some. App discovery will no doubt play a part in drawing a new audience.

“The goal is for developers to continue to create great content in apps and create deep links into that content so users who have particular questions can directly access that content,” said Rajan Patel, a principal engineer for Google that was close to the project, speaking with TechCrunch.

As far as when the program will grow even further – like to IOS and other mobile-based devices – Patel didn’t provide a timeline, but the team is certainly working on new ways to expand it, in the hopes of improving business for itself, participating developers, and, obviously, consumers that want to discover these new apps in the first place.