Perhaps feeling the heat from the recently unveiled Samsung Galaxy S IV, Apple sent notice to its customers a webpage talking about the features of the iPhone 5. The page begins with the assertion: “There’s iPhone. And then there’s everything else.”
The page goes on to talk about how satisfied iPhone customers are, how great the retina display is, how much battery life the iPhone 5 has, the power the system contains, the wonders of iOS 6, and much more.
The posting was not positively received by Jean-Louis Gassée, a business media executive and veteran of Apple. “This isn’t about optimism, it’s about hyperbole and the abuse of language. Saying ‘incredible’ too many times leads to incredulity,” he wrote. “Saying ‘maniacally focused’ at all is out of place and gauche in an earnings call. One doesn’t brag about one’s performance in the boudoir; let happy partners sing your praise.”
Source: Minyanville.com
