Ubisoft’s marketing machine is pushing full steam ahead. The recent trailer in honor of July 4 in America leverages live-action cinematics rather than gameplay but does so to great effect. The trailer’s been criticized for being too patriotic or nationalistic, but politics aside, it does a wonderful job with imagery and emotions, and certainly reminds us of the iconic Assassin’s Creed brand.

Assassin’s Creed III – Rise Trailer
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