New Balance launched a creative viral campaign last month, one that aims to engage people with the brand all year by serving up one short video a day based on the theme balance. The effort is being run through a micro-site and an accompanying iPhone app delivering the videos. The eclectic range of content and creativity in the videos, and the fact that they mostly play on filling a fixed frame, makes them seem like fodder for (from ) first-year film students rather than anything resembling branded virals. Campaign is featuring New Balance’s teaser spot promoting the campaign.
Watch it at Campaign. {video link no longer active}
