For years, GoPro has been the go-to tool for athletes and extreme sports lovers that want to show the world the thrills they experience from their activities, ranging from wing-diving to motorcycle riding. But the appeal of GoPro is about to go one step further, as the company has introduced a new platform that is set to appeal to marketers.

Adweek recently posted a story regarding the introduction of GoPro Licensing, which puts hundreds of these first-person athletic videos in the hands of marketers. “We’ve gotten calls almost daily from creative agencies, TV networks and film studios that want to use our content,” said Adam Dornbusch, head of programming at GoPro, explaining the reasoning behind the creation of the new platform.

General user-generated content is one thing, but seeing an “extreme” sports video – like wing-diving off a mountain – is another, according to 72and Sunny’s director of business affairs, Michelle Slusser McKinney. The clips tend to provide better consumer engagement based on their content, which in turn can be better incorporated into campaigns for certain products.

“The most significant difference between regular user-generated content and GoPro content is higher quality and footage (that comes from) in and around spaces that are not easily captured,” she stated. “When you want adventurous high-quality, then GoPro fills that space. It brings a unique, first-person experience with content that also differs from traditional licensed content.”

Over 600 videos from amateur and professional filmmakers are available through GoPro Marketing, through partnership via licensing agreements. More clips will become available over time as well, going for $1,000 apiece, depending on both commercial use and distribution with the partners.

“This is going to stay at a very premium level,” said Dornbusch. “If you are looking for top-shelf content, this is the platform.”

And with it, insiders believe that GoPro Licensing will become an immense success, especially considering that video ads have taken off as a $7.7 billion industry. “I believe licensed video is another step in the evolution of user-generated content in brand marketing,” said David Karnstedt, CEO of branding consultancy firm Quantifind. “There is a significant demand from marketers for quality video content, and with proven economic models from (peripheral incumbents like Getty Images and Shutterstock), I believe this new market could be a significant value-creation event for GoPro.”

But will this shake up the agency model in general “I do think agency executives may be somewhat resistant,” added Karnstedt. “Instead of a two-day video shoot, brands can now purchase a video and take the production expenses out of the equation, which could reduce creative costs in a significant way.”

However, brands are likely to see this as a positive overall. “A lot of brands want one-of-a-kind, crazy types of content but don’t want to pay for the necessary production,” said Jeremy Greene, CEO of social-animation app creator PingTank. “And we are going to eventually see TV commercials that are made by the hands of GoPro creators. Some kid from Omaha, Nebraska is going to be watching TV and suddenly realize, ‘Hey, I made that.’, which is pretty cool.”

Indeed, the future for GoPro looks, dare we say it, extreme. Check out a sample clip from its YouTube channel below.