Sega is showing that it s figured out the formula for its combo license Alien vs. Predator.   Put the audience through sequences of suffocating fear, then punctuate with mayhem and gory action.  Their latest video for the game uses that formula to good effect, taking what initially starts as an environment trailer it s even titled as one but ends up being so much more.  The nifty treatment of the tagline at end is noteworthy for its hint to what defines the game play.

Watch it at GameTrailers {link no longer active}.