Gree is one of the largest mobile game publishers in the world. The Japan-based company now has its sights set on Westward expansion, and it’s keenly interested in the growing mid-core category with products targeting serious game players.
Last month at E3, Gree took over one of the big exhibit booths on the show floor, space that was relinquished by troubled game publisher THQ. It was a sign of the times. Gree also recently announced that it will be at Gamescom in Germany next month.
“We need to be everywhere, making introductions to as many people as possible,” says Masuda.