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Content personalization has come a long way over the years, and using it the right way can have a big effect on potential consumers… as long as it’s done the right way, of course.
Triblio recently published a post of 23 shocking content personalization statistics that prove just how effective it is. The full list can be found here, but we’ve highlighted the ten samples below to give you an idea just how far it goes.
Personalized CTAs resulted in a 42 percent higher conversion rate than generic CTAs.
Originally posted on Hubspot, the conversion of calls-to-action is much higher when it comes to more personalized responses. The chart below shows just how effective “Smart CTAs” are against normal ones.
Content websites have an average bounce rate of 40 to 60 percent.
There’s a full infographic from Quicksprout that explains how to decrease bounce rate for a website, and personalization plays a small part in easing a customer into sticking around.
74 percent of consumers get frustrated when website content appears that has nothing to do with their interests.
Relevancy with a customer’s interests is vital for a website’s progress, as showing them something they have absolutely no interest in is bad news. Janrain recently posted a huge article with study results that go a little deeper into the matter.
76 percent of marketers define real-time marketing as personalizing content in response to customer interactions.
Real-time marketing is a key factor when it comes to personalization. DMNews has a full infographic, found below, that breaks this down into more specific detail.
78 percent of CMOs think custom content is the future of marketing.
Custom content can certainly go a long way for companies, and this breakdown from Demand Metric explains it in further detail.
90 percent of consumers find custom content useful.
That same report also breaks down how consumers feel when they come across custom content.
88 percent of marketers are considering adding content marketing personalization to their plans.
The super-hero themed post above also breaks down how vital an element marketing personalization is when it comes to future plans.
35 percent of Amazon’s revenue is generated by its recommendation engine.
Recommendations go a long way for not only customers, but businesses that run effective images. More details on this can be found in VentureBeat‘s report.
46 percent of marketers cited lack of time as the biggest hurdle to content marketing personalization.
Not everyone has caught on to marketing personalization, mainly because of the time it takes to make sure it’s done the right way. The Real Time Report have posted a more in-depth piece that explains this more.
75 percent of users select movies based on Netflix’s recommendations.
Finally, personalization really goes a lot way on sites like Netflix, as movie recommendations based on user’s tastes allow them to find new favorites to add to their collection. More data from this can be found in GigaOm‘s story.
The full list — and their respective links — can be found here.