When the 2015 Game Marketing Summit takes place in San Francisco, it’ll provide interactive game marketers the opportunity to absorb new information, as well as hobnob with fellow peers within their industry. It’ll also be the place where new possibilities can be found, and keynotes provide deeper insight into the success of marketing overall.
The Game Marketing Summit staff introduced two vital keynotes that will take place during the event, with Bing Gordon, general partner and chief product officer for Kleiner Perkins Caufield & Byers, and James Buckhouse, head of story and design for Sequoia Capital, highlighting the show.
In addition, Jonathan Anastas, vice president of global brand marketing and head of digital and social media for Activision, and Jeanette McMurty, principal for e4 marketing, will join a number of other speakers at the event.
Both Gordon and Buckhouse will be the huge draws, however, as their influence has made Electronic Arts and Twitter big names on the social media front, respectively.
“Gaming has become the new normal for most Americans,” said Gordon. “We’re playing across mobile, computers and consoles, which have become the center of the living room. With more ways to play and imagine new titles and systems, gaming is transforming many aspects of our lives – from education to employment to transportation. GMS is giving us the info we need to live a more gamified life.”
“Games are everywhere, on every platform from the most complex to the everyday mobile device,” said Marci Yamaguchi Hughes, general manager for GMS. “To keep pace, marketers require multi-dimensional campaigns to reach broad yet targeted audiences. GMS brings the best and brightest marketing minds in video games together with this year’s theme being ‘Elevate Your Game: Connect, Amplify & Succeed’. We’re delighted to welcome Bing and James to our stage, as they both personify this year’s theme with their influence, expertise and vision. We look forward to being inspired by them and the rest of our amazing line-up for 2015.”
Those interested in registering for the summit can get more details on the official page.