Professional race car driver Danica Patrick has been promoting GoDaddy’s services with sexy ad spots for a while now, but this new 30-second spot puts a new twist on the ad strategy. You see, this time her grandmother shows off the new website she and grandpa created using GoDaddy, called “Grandma’sDance.com.” It then shows a video of grandma dancing around in her tank top. As Adweek {link no longer active} notes, “That’s GoDaddy. You can always count on cringe-worthy ad content.” GoDaddy is also holding a “Show Us YOUR GoDaddy Ad” contest offering a $100K top prize. Check out the new ad spot below.
