App-install ads have found an increasing presence in social media, particularly on Facebook and Twitter. So it shouldn’t be a surprise that Google wants to take part in the action.

AdWeek has reported that the web giant has introduced a couple of new web tools that will allow marketers to implement its mobile applications in a much easier fashion.

First off, AdMob, Google’s mobile app network which provides ads for over 650,000 apps, has extended with the Google Display Network. That’s a big move, considering that it functions mobile sites and apps for two million publishers, including bigger clients like Weather.com and The New York Times. Using this service, advertisers will have access to a much larger audience, capable of seeing their ads.

Google has reported that a number of companies on the Google Display Network have given business a boost, to the tune of a 28 percent rise in mobile app install ads.

But for those who prefer video ads, Google has good news for companies as well. Marketers can now use this format to utilize their apps, with pop-up full screen ads that appear, featuring links to ratings across both Google Play and Apple’s App Store, depending on the availability of the app. By clicking on said ads, users can go straight to a download screen, where they can add it to their device almost instantaneously.

The program has already been successful for one company, Gree International, who reports that Google’s video promos managed to pick up app downloads by ten percent. At the same time, cost-per-install price has decreased by 40 percent. This is a much more effective campaign for the company, compared to others it ran in the past.

Video ads have done good business for both Facebook and Twitter since their introduction, so Google should have no program picking up on that success. Numbers from eMarketer indicate that mobile app install ads will bring in $3 billion in revenue for this year alone in the U.S. – and that’s only just over ten percent of overall mobile spending, which will reach $28.72 billion. Mobile app install ads will still grab about 20 percent of the U.S. mobile display market for 2015 as well.

It looks like the future’s up-and-up for mobile app installs from here.

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