Sony wants to make sure that everyone regards the PS3 as a device for not just gamers, but the whole family. Here, Kevin Family Whisperer Butler shows us a freakishly happy TV family to demonstrate just that.
Kevin Butler Is The ‘Family Whisperer’
Recommended For You
Gary Goodman’s Creative Picks: The Art Of The Spectacle
First off, a huge thanks to the wisdom and insights of Rob Matthews and David Rielly…
Campari’s ‘The Legend Of Red Hand’ Continues Its Branded Short Film Series
With “The Legend of Red Hand,” Italian aperitif brand Campari continues a tradition of short-film activations…
Read This If You Want People To Remember Your Brand Better
Originally published at AW360 by Katie Lundin. Article Takeaways: Defining brand consistency How consistent branding builds customer…
