With more and more children using mobile devices for games and other applications, it shouldn’t be a surprise that there’s a focus on them when it comes to advertising – and business is about to pick up.

Native Mobile has reported that SuperAwesome, one of the world’s largest digital advertising platforms to focus on children and teenagers, recently predicated that the market for kid’s advertising on mobile is expected to triple over the next two years, going up from the current $500 million up to $1.5 billion.

To help assure that it reaches this number, the company has formed an alliance with another children’s ad agency, Beacon Media Group.

“With kids aged 2-12 spending more time on mobile games than any other age group, it’s a market that brands – even those more used to spending their marketing budgets on TV spots – can’t afford to miss,” said VentureBeat on the partnership.

There’s still a question of boundaries with certain advertising, especially when parents get involved, although SuperAwesome’s “kid-safe ad network” has gained a pretty good reputation, with an outreach of 85 million kids a month in the U.S. (and 200 million globally). That’s across desktop, mobile and tablet devices combined – an effective program, to be sure.

“(Our partnership) with Beacon Media is an illustration of the very real shift that’s starting to happen from TV to digital in the kids’ market,” said Beacon CEO Dylan Collins. “We’re incredibly excited about what we can do together.”

There’s no word yet on what kind of program the two companies have in mind, but it’s sure to use the safety protocol that SuperAwesome has put in place with its network, while exploring new ideas that effectively find their place in popular apps amongst kids – and that includes games.

We’re sure to see the results sooner rather than later, especially since the goal is to triple the numbers in just two years’ time. Here’s wishing both companies the best of luck.