Activision Blizzard’s Modern Warfare 2 has already exceeded $1 billion in sales and is one of the biggest brands in gaming, so it’s not like it needs any more exposure, but a recent episode of Family Guy gave it just that – and it was a good promotional spot for the Xbox too. The episode clip below shows Peter Griffin playing horribly as a total “noob” while other players badmouth his lack of skill. Microsoft and Activision must love this attention. It reminds us of how World of Warcraft was parodied on South Park and The Colbert Report; you know your brand has become absolutely huge when pop culture entertainment latches on. It makes a brand marketer’s job far easier.

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