UK mobile phone carrier Phones4u is promoting a plan that rewards users of its service who have 50 friends.  As its TV spot suggests, among segments probably not popular enough to qualify for the plan are those who dabble in live-action role-playing games.

Maybe Phones4u recognizes that some of the more talented cosplayers out there are probably pretty popular.  The ad takes on LARPs of the homemade cardboard costume ilk.

Watch it at BrandRepublic {link no longer active}.