Twitter’s streaming video app Periscope has presented a number of challenges since its release last month, which we’ve highlighted in a previous article here. But there’s no question that it’s picking up on popularity — and it’s just the good news that the social site could use right now.

Re/Code has reported that the live streaming app has managed to add a million new users in the app’s first ten days on the market — an unprecedented amount of sign-ups considering that more popular competitors, namely Meerkat, were already available.

By comparison, Meerkat was only able to generate 120,000 users in a three-week span, meaning that Periscope has rocketed to popularity much more quickly.

That said, there’s a question in terms of long-term sustainability for the app, as CEO Dick Costolo failed to disclose other terms surrounding Periscope — at least, for now.

But maybe that’s because Twitter has a lot more on its mind right now, as some new problems have emerged. Another report from Re/Code explained that Twitter was forced to halt its stock trade on Tuesday afternoon, following a leak that revealed the social site’s Q1 earnings for 2015 earlier than expected.

As a result, the stock quickly dropped by six percent before trading was halted, and once it did resume again, it dropped a total of more than 18 percent.

The numbers indicated that Twitter earned $436 million in revenue, short of the $457 million that analysts predicted. Q2 and full-year revenue projections also show smaller numbers, with around $470-$485 million for the quarter and $2.17 to $2.27 billion by year’s end — both of which are also down by previous numbers from analysts.

From this, the company did experience a setback — and this wasn’t the only one. VentureBeat recently released a report on social media management, which looks at tools, trends and social activity across all sites.

Measuring 250,000 tweets across 1,600 accounts over nine days, the report shows a low usage rate by popular brands for Twitter accounts. Only 839 companies accounted in the report, indicating that 47.6 percent of brands didn’t tweet over the nine-day period. While that means 52.4 percent still tweet consistently — and show the site is still of great use — that may be a slight cause for concern.

At least the brands that do consistently use Twitter are big ones, including the likes of American Airlines, Comcast, Royal Dutch Airlines and Chevrolet, among others. And the site still reports that it has 288 million monthly active users, with 500 million tweets per day. 80 percent also actively use mobile devices to post their statuses, while 77 percent of accounts are outside the U.S., meaning lots of international business.

Regardless, Twitter has some issues to bounce back from. Maybe Periscope could certainly help lead the way…

More data on VentureBeat‘s findings can be found here.

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