Halo: Reach is a prequel to the original Halo: Combat Evolved game, but that doesn’t mean all of the weapons will be rehashes of what’s been in the previous titles. Check out new guns like the Needle Rifle, Plasma Launcher and the Covenant Focus Rifle. Reach will undoubtedly be a major entertainment event when it launches later this year, and Microsoft will put its full marketing muscle behind it.

Reach For New Arms In The Latest Halo
Recommended For You
13 Important Branding Lessons From The Top Four Ecommerce Giants
Originally published at AW360 by Katie Lundin. Simply showing up online with a business website isn’t enough…
Gary Goodman’s Creative Picks: The Art Of The Spectacle
First off, a huge thanks to the wisdom and insights of Rob Matthews and David Rielly…
Design, VC, And Business with Frog President Andy Zimmerman
In this 227th episode of “Marketing Today,” I interview Andy Zimmerman, president of Frog, a company…