Even with the success of his Snapchat service, that isn’t stopping the company’s founder, Evan Spiegel, from trying something different – this time in the way of vertical video advertising.
Per a report from TechCrunch, Spiegel recently traveled to an annual advertising festival in Cannes and put together a video pitch explaining what he has in mind for his new service, 3V Advertising. Standing for Vertical Video Views, the service would introduce a new customizable approach to mobile advertising, without pop-up ads getting in the way. The video can be found below.
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