Social casino gaming is a lot bigger than you might think – and Endemol is betting on making it even bigger.
The Netherlands-based TV production team behind such shows as Fear Factor and Deal Or No Deal has recently made a strategic investment in social casino startup Plumbee, to the tune of approximately $14 million.
Founded by a trio of former Playfish executives – Gerald Tan, Jodi Moran and Raf Keustermans – Plumbee has been around for a couple of years now, and its casino site manages to bring in more than one million active users on a monthly basis.
The partnership enables Endemol to work hand-in-hand with Plumbee on developments. “Social casino gaming is a fast emerging market and Plumbee is one of the most innovative and dynamic operators in this space,” said chairman Lucas Church. “This new partnership will allow us to accelerate the growth of Endemol’s digital gaming business around the world, whilst capturing more of the value created by our entertainment brands.”
Keustermans, CEO of Plumbee, added, “Endemol will become a strategic shareholder and this will enable us to leverage the company’s international network and globally recognized brands. This will significantly boost the growth of our worldwide user base as we create gaming experiences that stand out from the competition.”
Source: TechCrunch
