Sony has a TV spot promoting its UK Sony Centre retail stores using the company’s recently introduced “make.believe” messaging.  Sony launched the “make.believe” campaign in early November to highlight its place in entertainment consumers lives as an innovator where cutting-edge hardware ( make ) intersects ( dot ) with creative content ( believe ).

The new spot has the same dreamy feel as that first ad, and Sony’s videogame products again get cameos only despite the protaginist being of perfect gaming age.  Game plugs in the ad come by way of floating PSPs and a giant, almost frightening Sackboy from Little Big Planet who looks like he’s about to treat the kid like one of his in-game props.

Watch the UK Sony Centre spot at Campaign {link no longer active}.