EA enlisted 12-year old Blake Simon to write the script for TV spots advertising Spore Hero.   The ads for the Wii game have begun airing in the UK.

There’s little word on whether this was the culmination of an EA Spore contest, fodder for a PR campaign, perhaps a cost-cutting move.  Brand Republic reports that Simon was brought on to rewrite the script for an existing TV ad.  Kudos to the kid, he delivers, a likely product of proper weaning on much game marketing and box copy.

Watch it at Brand Republic.