Japanese commercials tend to be incredibly concise, and these PS Vita ads hold to that tradition. While they are only 15 seconds long, they cleanly convey the information about an “evolved” PS Vita coming October 10 with all new colors, even if you don’t speak Japanese.

The English translation (courtesy of Xander Peterson): “Bentos evolve. Mechanized puppets evolve. Nails evolve. Photo booths evolve. The PS Vita also evolves INTO THIS!!!”

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