Streaming to make a difference…now that’s a cause we can get behind.
What’s Trending, a popular YouTube website, has announced that it will team up with Ford and various YouTube celebrities to help raise money for The Covenant House with the third annual TubeAThon streaming event, which will take place on December 11 from 7-9 p.m. PDT, on the company’s streaming channel.
With the event, various talents from Hollywood will come together – including comedians, musicians and personalities – to help raise money to benefit the homeless. These talents include Trevor Morane, Jasmine V., Glozell, Nerdist, Rooster Teeth and other popular YouTube faces.
Users at home can take part in the donations, and not just directly. Those who tweet select hashtags (like #Tubeathon and #gofurther) will have $1 donated to The Covenant House, via both Ford and What’s Trending. Other partners joining up for the event include Comedy Gives Back and Tiltify, who will provide both entertainment and donations. Gamers who stream on Twitch will also be able to get involved as well, although What’s Trending didn’t quite explain how just yet.
“I couldn’t be more excited to have Ford on board again to bring together the community and fans from around the world around a great cause. Tube-A-Thon continues to be a highlight of my year, and it’s an honor to have worked with the Covenant House to help and empower today’s youth that need support,” said Shira Lazar, founder of What’s Trending and TubeAThon. “This year we will continue to raise more money than previous years and work towards innovating fundraising through digital and social media.”
“It’s an honor for Ford to once again partner with What’s Trending and continue efforts to improve the lives of youth in need,” said Ford representative, Mary Ellen Abraham. “We hope more people will Go Further with Ford and What’s Trending this year to exceed last year’s results, as well as enjoy the world class talent that comes together for the TubeAThon.”
In addition to the live online broadcast, a special 1-hour version of the event will also air on AXS TV on an undisclosed date – which should certainly bring in even more donations to The Covenant House.