Marketers looking for a boost in app performance should probably pay close attention to a particular new team-up that’s making the rounds this week. Upsight, alongside with adjust Team, has announced a partnership that will utilize both companies’ analytics to help optimize app performance.

Through the partnership, Upsight’s enterprise-grade marketing will combine with adjust’s mobile attribution analytics, giving mobile marketers the opportunity to use Upsight more directly when it comes to understanding the performance of the acquisition channels on their app.

The company provides an example with Upsight Data Mine, which can conduct an ad hoc query of adjust’s ad campaign attribution data to assist with finding solutions to complex questions that can have an impact on marketing efforts. With these helpful insights, mobile marketers can make the most out of their ROI when it comes to marketing spending.

Upsight believes that getting the hang of acquisition and retention campaigns is vital when it comes to optimizing the value of an app’s user base. Through the use of adjust’s tools, the campaigns have a better visualization system for marketers to follow, allowing them to make adjustments that much easier.

“With this partnership, customers will get access to an industry-leading attribution product that, when combined with advanced analytics tools like Upsight Data Mine, will deliver highly valuable insights into the performance of acquisition marketing campaigns,” said Josh Williams, Chairman and CTO of Upsight. ³We¹re excited to work with adjust, a partner that shares our focus on data security and operates with integrity.”

“User focused attribution is essential for any marketing campaign ­ the ability to connect the user with the click, install and in-app activity means that the source of the most valuable users can be identified,” said CTO and Co-founder of adjust, Christian Henschel. “We¹re proud to partner with Upsight, offering comprehensive analytics and added features such as campaign re-attribution, which is essential for the re-engagement focused marketers.”

More details should be available over on the official Upsight page. No doubt this partnership is going to help a lot of mobile marketers.

Source: Upsight