Toyota is showing off the new heads up display for its hybrid car Prius through an interactive online ad. The ad uses head tracking through a webcam to let people control point-of-view inside the Prius HUD.
In recreating the actual HUD, the ad s visuals are not entirely impressive (and for gamers could conjure up memories of Sega’s classic Thunder Blade ). The neat part is the interactivity. We should mention here the link is to a video
Watch it at Creativity Online.