Verizon s second TV ad for Droid, its iPhone killer smart phone, proves the mobile carrier is planning on building a lot of buzz before giving out details. The approach is contrary to Apple s ads for iPhone, which for all intents and purposes have been slickly produced hands-on demos.
Verizon s first spot for Droid could be considered informative, in that it implied what the device can do by listing what the iPhone can t. However it stopped short of giving even a glimpse of the phone, let alone showing it in action. The follow-up ad foregoes any specs or information altogether, instead setting up a premise worthy of a summer blockbuster film that builds up to one fleeting glimpse of the phone. The take aways: it s out November 6, and it has a red light.
Watch it at Mashable.