Todd Wasserman sums up the impetus for Norton’s clever metaphor in this spot when he points out the challenge in visualizing software in TV ads. For Norton’s ad it starts with casting UFC fighter and King of the Web Brawlers Kimbo Slice to represent a cyber-criminal. Then they portray a caterpillar to represent user identity. It gets more surreal from there.
Check out the TV spot, and read Wasserman try to make sense of it all, at BrandFreak.
VIDEO: Norton Security’s Clever Spot Enlists The UFC
Recommended For You
Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s To Update Brand Identity Over Racist Origins
Quaker Oats Co., a unit of PepsiCo, announced that it will retire the image and name…
Read This If You Want People To Remember Your Brand Better
Originally published at AW360 by Katie Lundin. Article Takeaways: Defining brand consistency How consistent branding builds customer…
Gary Goodman’s Creative Picks: The Art Of The Spectacle
First off, a huge thanks to the wisdom and insights of Rob Matthews and David Rielly…
