After months of attempting to figure out when to launch its console in the market, Microsoft has finally confirmed that the Xbox One will finally arrive in China this July.
BesTV, the Chinese media company that works closely with Microsoft in partnership, revealed the information this week, and also confirmed that the company would assist in appointing a new CEO for it.
According to estimates, the Xbox One is expected to sell through 100,000 units in China at launch, with more sales to come. Games are already set to sell for a lower price, going for around 300 RMB, or $48 in U.S. dollars.
This launch is a major one for Microsoft, following the country’s lifting of a decade-long console ban last September. Sony and Nintendo, meanwhile, are still figuring out their plans.
Source: GamesIndustry International