If you somehow missed the July 11 celebration last week (as well as the free Slurpees that came with it), not to worry. The 87th birthday of the convenience store chain 7-11 will continue on all through this week, as the company intends to give away a series of freebies through both its Twitter account and through its mobile app, which is available to download for free on App Store and the Android App Store.
These goodies vary, including “everything from free ice cream bars to free cookies to free Big Gulps,” according to a report from USA Today.
“Everyone is looking to create brand utility through apps,” said Via Agency brand consultant Greg Smith. “The problem is, there are already too many highly effective ways to manage your interactions with brands without downloading another app.”
Its week of giveaways should help 7-11 in this department immensely, as well as social interaction through its Twitter page at @7eleven. This, on top of the attention received through the free Slurpee giveaway this past Friday, should have no trouble drawing in millions of customers.
That’s not all, as the chain also intends to lower prices on products, including the Big Bite hot dogs, which will drop down to $1 (from $1.99) in the near future. New flavors of Slurpees will also be introduces, such as Lemonade Slurpee and Slurpee Lite Sugar-Free Fanta Watermelon Punch. This is on top of the new Doritos Loaded cheese snacks that the company introduced last month.
Along with providing various promotions and free goods, the app also “customizes based on time of day, product preference and even the weather outside,” making it a slight bit more interactive than the usual company-oriented app. Apps can do all sorts of wondrous things, thus expecting an app to boost sales of Slurpees is perfectly reasonable.
So, who wants a Big Gulp
Source: Adweek
