Blizzard has been going all out with the promotion of its newest World of Warcraft expansion, Warlords of Draenor. If the exciting cinematics don’t get players’ blood boiling, then chances are the instant promotion to level 90 for their character likely will. However, the company has pushed even further, creating a lavish portal in the heart of Shanghai, according to Polygon.
One of the country’s busiest subway stations has recently been transformed into a real world “Dark Portal” lifted straight from the game. Several sites, including Sina Games, have posted pictures of the portal, and the video clip below also highlights the immense amount of detail Blizzard put into its creation, including interactive video displays and other highlights.
With the video set-up, users are detected using a camera to the side of the exhibit. From there, any passerby can check out the awaiting video screen to see themselves put up against a portal-designed background. In addition, several characters from the World of Warcraft universe appear as well.
It’s unlikely we’ll see a similar promotion here in the United States, considering the elaborate build going into the video screens. However, considering World of Warcraft‘s global appeal, this is an interesting move to get gamers – and casual players – excited about the new expansion. Plus, it’s quite cool to see them implemented into a fantasy world, especially when they’re simply doing their day-to-day traveling in the subway.
Besides, the United States has seen its fair share of promotion for the game. Earlier this month, a crushed taxicab was placed in the heart of Times Square, with a gigantic ogre axe driven into its top, and a broken World of Warcraft placard next to it. It’s certainly gotten some attention since then.
World of Warcraft: Warlords of Draenor is available now for PC.
