It’s all about the “power to the creators” – at least, as far as Fullscreen is concerned.
During a presentation at VidCon earlier in the week, the network, which specializes in multi-channel programming, explained why it’s strictly behind that mantra, promising to back it with a $10 million investment in programming, announced straight from CEO George Strompolos himself.
The company, which provides a number of ways to support partners with management and marketing, plans to fund the projects that come from that group, including the likes of Grace Helbig, Shane Dawson and the Fine Bros., among others. As a result, the fanbase will show appreciation, as well as possibly flourish.
Said Strompolos, “We look forward to bringing you the best work to you from the best creators of our generation.”
Fullscreen has made such an investment before, opening a million dollar fund in 2012 to support smaller channels within its network. With this investment, however, the focus primarily lies in established partners. “These are the creators that have captured a generation,” said Strompolos. “They have spoken to the hearts and the minds of the young. It’s what’s happening now, not what’s about to happen.”
While Fullscreen will continue to focus online, television programming could be in its future plans. The partners mentioned above already have some sort of TV projects in the works, although this investment clearly won’t distract from that, allowing them to focus on where their key audience was put together – online.
Fullscreen is also said to be building up an off-YouTube subscription service, which is something that many companies are also contemplating. The company is cleary devoted to boosting creators and generating more content, and it’s putting it’s money down to make that happen. We certainly wish the partners, as well as Fullscreen, the best of luck in providing some of the best content around.
Source: Tubefilter
