Having a good mobile strategy when launching a new business-oriented website is a key to great success, as accessibility for consumers on-the-go can help be a big draw for shopping and purchasing purposes.
That said, Pablo Slough, head of mobile ad solutions for the Americas over at Google, recently spoke at the PSFK Future of Retail Event in San Francisco, discussing how more retailers can use mobile technology for better effectiveness.
The story, originally posted by PSFK, highlights Slough’s focus on mobile strategy as far as retailers are concerned. A number of consumers use their phones as personal assistants on a daily basis, like looking up key information on certain items that they’re after, or even keeping communication with someone, whether it’s business related or personal. Retailers need to find a way to grasp this to their advantage, according to Slough.
“Fighting” against the system in an attempt to work out their own program isn’t the key ingredient to success with mobile. Rather, it should be embraced and used effectively.
Slough pointed out that half of the people that utilize their mobile devices are usually in store, and once they find the pertinent information for said item, that could lead them that much closer to a purchase.
Slough highlighted three key areas in which retailers can gain the most from mobile integration: great user experience, relevant ads and insightful measurement.
The video below highlights Slough’s discussion on these topics, and it goes into a good ten-plus minutes, with him discussing the finer points that retailers should pay attention to. It’s a great topic for those who want more insight in terms of the mobile front, since it’s growing to huge leaps and bounds with millions of smartphones and tablets in the hands of consumers. There’s definitely a business market to take part in here.
